One of the contents you need to include in your advertising business plan is the advertising strategies you are going to use. Some of the advertising strategies you can use for your own company include brand awareness, usage of advertising platforms, usage of SEO, and the analysis of your target market. Brand awareness is letting your customers know about the distinct qualities of your product. This is one highly effective advertising strategy you can use so that your customers will be aware of your product.
But, before you can create brand awareness, you first need to create a brand. Your brand has to be unique which will give you a competitive advantage and will also make you stand out from your competitors. Creating a brand is a must so that customers can easily identify your products and services.
You may also see marketing plan templates. There are numerous advertising platforms. You can go with traditional advertising platforms such as modern newspapers , poster designs , and flyer designs , or go digital with platforms such as social media and online advertising tools like Google AdWords and Yahoo Gemini. Digital and traditional advertising platforms will be discussed more below. AdWords and Gemini are two popular pay per click PPC marketing tools that help you attract traffic to your websites and other online portfolios.
Although quite pricey, PPC is generally effective and will help you gain customers and possibly a new market. As previously mentioned, there are numerous advertising platforms you can use and write down in your general business plan. Traditional and digital platforms are heavily used by companies around the globe, with some even using both advertising platforms.
Traditional advertising platforms are still very popular in this day and age despite the rise of technology. Creative posters , stylish flyers , and billboards still translate to sales for the business as people still like looking at large images of their favorite products. Newspaper templates are also very effective as they help customers remember certain products, helping to convince customers to make a purchase. Radio is another advertising platform which refuses to die as it provides a funny and interesting take on your product, and also provides a level of freedom as the ad will be played on the radio.
Technology has made it possible to create advertisements through the use of a desktop computer or laptop. Find out who your competitors are by searching online directories and searching in your local Yellow Pages.
The Advertising Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market.
Below is an overview of the marketing strategies and objectives of the Advertising Agency. Doe intends on using a number of marketing strategies that will allow the Advertising Agency to easily target small and medium sized businesses within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.
The Advertising Agency will also use an internet based strategy. This is very important as many people seeking local services, such as advertising agencies, now the Internet to conduct their preliminary searches.
Doe will register the Adverting Agency with online portals so that potential customers can easily reach the business. The Company will also develop its own online website.
The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the marketing, advertising, and graphic design services that the Company is selling.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section.
However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page. In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set.
For each owner or key employee, you should provide a brief biography in this section. In the event of an economic downturn, the business may have a decline in its revenues. However, advertising services are demanded by businesses even in times of economic recession as businesses seek to increase their revenues during deleterious economic conditions. As such, only a severe economic downturn would result in a decline in revenues. Each ad you place and promotion you run should support your brand, or image, in the marketplace.
For example, your brand might you as a low-cost alternative to higher-priced competitors. Your unique selling benefit might be higher quality or a stronger warranty, which is why you sell at a higher price. You might be a hip, trendy or luxury impulse purchase. For example, an upscale restaurant that offers a free dessert coupon might be cheapening its image.
Create a media plan for your advertising that lets you schedule your budget in a way that maximizes your exposure. Review the media kits of different radio, TV, newspapers, website and magazine outlets to determine which reach your target audience at the lowest cost per reader. Divide the cost of each ad by the number of readers, listeners or viewers to calculate your cost to reach 1, target customers; this will help you compare different media choices head-to-head. Use options that let you get your message to the same customers at least three times, rather than trying to hit many different people once.
This helps reinforce your message among people who receive it. Choose media outlets that align with your image, or brand. Create a promotion plan that drives sales in ways you can measure.
Despite word of mouth being a great tool in advertising, an advertising business plan helps bring thoughts and business strategies together that will, in turn, make it easier for companies to have a unified marketing campaign.
Advertising Agency Business Plan - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.5/5(1).
Promerit Advertising advertising agency business plan executive summary. Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program/5(28). Business Plan & documents for an Online / Mobile Marketing Agency. Provide SEO, SMM, PPC, and other services to clients.
Free Advertising Agency Business Plan For Raising Capital from Investors, Banks, or Grant Companies! Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. Review Your Marketing Plan. The first step in creating an advertising and promotion business plan is to review your marketing strategy. Before you purchase a single ad, write one word of brochure.